Vendr

My Contributions

We went as a team to Khao San Road in Bangkok to conduct interviews with some Gen-Z Backpackers. I conducted over 12 of these interviews and we did 20 in total. I also did the competitive analysis once we came up with the idea for our product. We did card-sorting to decide what idea we should go ahead with.

After we conducted our research, we decided that one of the areas where the lonely planet eco-system is lacking is in during the trip and also that one of the main needs for backpackers is to find cheap and easy street food in the area where they are visiting.

Based on these findings, we decided to develop an app for backpackers to easily find street food in their locality based on location, vegan, Michelin-starred and categories. We created 4 personas based on the backpackers we interviewed and the needs they had.

The project was very appreciated among our peers and some day, one of us might even make it a real product.